Under the influence of the large economic environment, the commercial vehicle lubricating oil market dominated by private oil companies have entered a difficult period, have to import brands to occupy the absolute advantage of the oil market to launch an attack. Passenger car lubricating oil market has long been firmly caught in the imported brands, in order to share a cup of oil market share in the car, the private oil companies must be a lot of effort. Already have the market information and financial strength of the enterprise, and strive to shape the brand image, the import brand to carry out a positive attack, compete for the oil market of passenger cars. Small and medium-sized private oil companies more, only to fight a guerrilla war, some in the electricity supplier direct, some for "oil tanker launch door-to-door service, a variety of ways is a superb collection of beautiful things.
First of all, to point out the new business model for these enterprises, in the face of difficulties, this is a positive positive energy reflected. The electricity supplier direct sales model, this paper aside, the fiery "door oil" mode to express a little personal views.
Is the home service feasible for every industry?
For the convenience of customers door-to-door service is a kind of fine service, can learn from all walks of life have mode of door-to-door service, catering industry "home delivery", "home appliance repair industry, post industry" maintenance "door-to-door express", "medical industry door examination etc..
Home service, great convenience to customers, saving customers time, effectively improve the competitiveness of businesses. SF, Shen Tong, sent by "pick-up" almost killed EMS; the business area restrictions to eliminate the fast food industry through the "home delivery", improve the dining reception number.
But not every industry is suitable for on-site service, industry and food industry quickly send are simple to "take" or "send", saving customers time, convenient customer, door-to-door service has a great possibility of survival. Those who have the technical content of the services and equipment need service, door-to-door service because not provide all the store service and slow development or the wall, some leading businessmen give up because of the high cost of door-to-door service mode.
"Up to change" the strict sense is "home maintenance", the owners need not only the replacement of oil and filter, also need to provide the automotive testing service 4S shop, auto repair factory in the maintenance of vehicles. Home maintenance is the need for a certain technical content, the need for professional personnel and professional equipment. If you do not have deep technical service capabilities, I am afraid it is difficult to get the oil door in the high-end vehicle owners recognized.
The oil in the end of the door who do?
Step back and say, if the door change feasible, then the who to do? Is the manufacturer? Or dealer? Terminal or garage?
The door oil, for the convenience of users, for users to save money, to attract more users to obtain greater market share. And other industries, as well as on-site service, stand in the perspective of the business has theoretical feasibility. Some lubricating oil manufacturers purchase their own vehicles, equipped with oil equipment, assembly standard "oil service car", regardless of the dealer and the terminal garage, engage in their own home oil. There are also some lubricating oil manufacturers to dealers to instill "business ideas to change", let the dealers to carry out on-site service in the local oil. Dealers seem to have accepted a rejection of the terminal auto repair factory profit space, and all the cash settlement.
But the author thinks, "the door should be made by the oil terminal garage to do a detailed service terminal garage extension services. The manufacturers and distributors can cooperate garage policy support and financial support, to the garage to do "door-to-door service oil". Just like the restaurant "home delivery", the headquarters may not go to room service, regional offices can not go to the room, the only restaurant terminal service organizations to do "home delivery".
Lubricating oil distributor loyal customers in the local terminal garage door, signed oil cooperation agreement, give some or all of the funds support for oil and oil vehicle equipment, can also apply for partial support to the manufacturers. Cooperation mode, similar to the terminal to do image shop garage mode. The garage with terminal resources and technology advantages, to do "door-to-door service oil" is the most correct scheme.
In the market is difficult, through a more convenient service to expand the terminal channels, is worthy of recognition. But still have to keep a clear mind, channel division of labor or to some, profit distribution or to exist.
